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QR Code

A two-dimensional barcode that stores data in a matrix of black and white squares, readable by smartphone cameras.

May 1, 2026 / About 1 min read

QR Code

A QR code (Quick Response code) is a two-dimensional matrix barcode that encodes data in a pattern of black and white modules arranged in a square grid. Originally invented by Denso Wave in 1994 for tracking automotive parts, QR codes have become ubiquitous for encoding URLs, contact information, payment details, and other data that can be quickly scanned by smartphone cameras.

QR codes and URL shortening are natural partners. A shorter URL produces a simpler QR code with fewer modules, which is easier to scan, can be printed at smaller sizes, and tolerates more damage or distortion. This is why URL shortening services frequently offer QR code generation as a companion feature.

The technical structure of a QR code includes finder patterns (the three large squares in the corners), alignment patterns, timing patterns, format information, version information, and the data area. Error correction codes allow the QR code to be read even when partially damaged or obscured.

QR codes support four encoding modes: numeric (most efficient for digits), alphanumeric (for uppercase letters and some symbols), byte (for arbitrary data), and kanji (for Japanese characters). The choice of mode affects the data capacity and the resulting code complexity.

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Related Terms

Short URL

A condensed version of a long URL that redirects to the original destination. Short URLs are easier to share and track.

Click Analytics

The measurement and analysis of user clicks on links, providing insights into engagement and traffic sources.

Dynamic QR Code

A QR code that encodes a short URL, allowing the destination to be changed without reprinting the code.

Static QR Code

A QR code that directly encodes the final destination URL, which cannot be changed after creation.

Micro QR Code

A compact version of the standard QR code designed for applications where space is extremely limited.

QR Code WCAG Compliance

Accessibility design that applies the criteria of WCAG (Web Content Accessibility Guidelines) to the placement / alternative text / color contrast of QR codes.

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FAQ

Do I need an app to scan QR codes?
Modern smartphones (iOS 11+, Android 8+) can scan QR codes with the built-in camera app. No dedicated scanning app is required.
How much data can a QR code store?
Up to 7,089 numeric characters, 4,296 alphanumeric characters, or 2,953 bytes of binary data. However, more data means a larger and more complex QR code.

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