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Web Crawler

An automated program that systematically browses the web to discover and index pages for search engines.

May 1, 2026 / About 1 min read

SEO

A web crawler, also known as a spider or bot, is an automated program that systematically browses the internet by following links from page to page. Search engines like Google use crawlers to discover new content, update their index of existing pages, and remove pages that are no longer available.

Googlebot, Google's web crawler, operates by maintaining a queue of URLs to visit. It fetches each page, extracts the links, adds new URLs to the queue, and stores the page content for indexing. The crawler respects robots.txt directives, follows redirect chains, and adjusts its crawl rate based on server responsiveness to avoid overloading websites.

For URL shortening services, web crawlers interact with short URLs during the crawling process. When a crawler encounters a short URL on a web page, it follows the redirect to discover the destination URL. The crawler then indexes the destination page, not the short URL itself. This behavior is desirable because it ensures the original content receives the SEO benefit.

Crawl budget, the number of pages a search engine will crawl on a site within a given timeframe, is an important consideration for large sites. Ensuring that crawlers can efficiently discover and access important pages through clean internal linking and sitemaps maximizes the use of crawl budget.

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Related Terms

Robots.txt

A text file placed at a website's root that instructs search engine crawlers which pages they are allowed or disallowed to access.

Sitemap

An XML file that lists all important pages on a website, helping search engines discover and crawl content efficiently.

Indexing

The process by which search engines store and organize web page content in their database for retrieval in search results.

Noindex

A directive that tells search engines not to include a specific page in their search results index.

Redirect Budget

The maximum number of redirects a search engine crawler will follow in a single crawl session. Exceeding this limit negatively impacts indexing.

Canonical URL

A mechanism that, when multiple URLs exist for the same content, specifies the URL that search engines should index preferentially.

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FAQ

How can you restrict web crawler access?
Use robots.txt to specify crawl scope, or use robots meta tags to control crawling on individual pages. You can also block specific crawlers selectively.
What should you do if crawler access frequency is too high?
Specify intervals with the Crawl-delay directive in robots.txt, or adjust crawl frequency in Google Search Console. Consider rate limiting if server load becomes an issue.

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