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404 Not Found

An HTTP status code indicating that the server cannot find the requested resource at the specified URL.

May 1, 2026 / About 1 min read

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A 404 Not Found error is an HTTP status code returned when the server cannot locate the resource at the requested URL. This is one of the most recognizable error codes on the web, encountered by users when they follow a broken link, mistype a URL, or access a page that has been removed without a redirect.

In URL shortening, 404 errors occur when a user clicks a short URL whose code does not exist in the database. This can happen because the code was never created, the link has expired, or the link was deleted by its owner. Well-designed shortening services provide a helpful 404 page that explains the situation and offers alternatives, rather than displaying a generic error.

From an SEO perspective, 404 errors are not inherently harmful, but a large number of 404s can indicate poor site maintenance. Google Search Console reports 404 errors found during crawling, and site owners should regularly review these reports to identify and fix broken links or set up appropriate redirects.

The distinction between a 404 (Not Found) and a 410 (Gone) is important. A 404 means the server does not know whether the absence is temporary or permanent, while a 410 explicitly states that the resource has been intentionally removed. For expired short URLs, a 410 response is more semantically correct.

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Related Terms

HTTP Status Code

A three-digit number returned by a web server indicating the result of a client's request.

Link Rot

The gradual process by which web links become broken over time as destination pages are moved, deleted, or restructured.

Redirect Chain

A sequence of multiple redirects between the initial URL and the final destination, where each redirect points to another redirect.

307 Redirect

A temporary HTTP redirect that preserves the original request method, ensuring POST requests are not converted to GET.

308 Redirect

A permanent HTTP redirect that preserves the original request method, combining the permanence of 301 with the method preservation of 307.

302 Redirect

A temporary HTTP redirect indicating the resource is temporarily located at a different URL.

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FAQ

Do 404 errors negatively affect SEO?
A few 404 errors aren't a problem, but large numbers can waste crawl budget and degrade user experience. Important pages returning 404 should be addressed with 301 redirects.
Should I create a custom 404 page?
Yes, creating a custom 404 page that guides users to other pages on your site can reduce bounce rates. Including a search form and links to popular pages is effective.

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