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Passage Indexing

A mechanism by which Google evaluates not only the relevance of a page as a whole but also the relevance of specific paragraphs (passages) within the page.

Oct 31, 2026 / About 1 min read

SEO

Passage indexing is a search technology that Google announced on its official blog in October 2020, a mechanism that evaluates not only the relevance of a page as a whole but also the relevance of specific paragraphs (passages) within the page. In the guide to ranking systems on Google Search Central (as of December 2025), it is called "passage ranking" and is described as an AI system that identifies individual sections of a page to better understand how relevant the page is to a search. The same blog introduced it as a technology that makes it possible to find a single sentence that answers a question even when that part is buried deep in a page.

The announcement by Google also projected that, once rolled out globally, it would improve 7% of search queries across all languages.

If the explanation of each term on a glossary page is an independent section, individual sections can become subject to evaluation for "What is X" type search queries. One way of writing is to divide sections with heading tags (h2, h3) and place a concise definition at the start of each section.

Blogs and FAQ pages of URL shortener services can also divide sections by question. Note that the ranking systems guide lists passage ranking as one of the multiple ranking systems of Google.

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Related Terms

Indexing

The process by which search engines store and organize web page content in their database for retrieval in search results.

Structured Data

Machine-readable code added to web pages that helps search engines understand the content and display rich results.

Rich Snippet

An enhanced search result that displays additional information like ratings, prices, or images alongside the standard title and description.

SERP

Search Engine Results Page - the page displayed by a search engine in response to a user's query.

Search Intent

A classification of the purpose users put into a search query. A four-type classification is common: informational, navigational, transactional, and commercial investigation.

App Link

An Android mechanism that allows a verified HTTPS URL to open directly in a native app.

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