miji.beLINE is a messaging platform used by many people in Japan. For businesses operating LINE official accounts, short URLs are useful tools for measuring message effectiveness and optimizing user engagement. Messages delivered to chats tend to be noticed through push notifications and, compared with email, are more likely to be read on the day they are sent.
The LINE official account dashboard also shows open counts and click counts per message, as well as click statistics per URL, as standard features. On top of that, the advantage of using short URLs is that you can view the data connected with channels outside LINE. If the same destination is also placed in other distribution channels, using a separate short URL for each channel makes side-by-side comparison possible. Using separate links for each message and each segment can also provide material for deciding what to send next.
Among LINE marketing measures is integration with the rich menu. By assigning a unique short URL to each button in a six-panel rich menu - for example, New Products, Sale, Coupons, Store Finder, FAQ, and Membership - it becomes easier to compare which menu items get more taps. Analyzing a month of click data reveals user priorities, informing layout optimization. The results can also serve as material for reviewing the rich menu layout.
Segment-based delivery makes it possible to compare engagement by segment. When sending the same campaign announcement to different audience segments (by age, gender, region, or friend-add source), assign a unique short URL to each segment. Comparing click-through and conversion rates across segments offers clues for finding responsive audiences, which can be reflected in your next delivery strategy.
LINE VOOM (formerly Timeline) posts can include clickable links, so short URLs can also be used there to guide followers to external sites. Since VOOM content can reach users beyond your follower base, it serves as a discovery channel for new audiences. Using distinct short URLs for each VOOM post lets you track which posts bring more off-platform traffic.
LINE text messages have a 500-character limit, so saving characters with short URLs is also a practical benefit. Pasting a long URL with UTM parameters as-is lets the URL take up much of the message, leaving less room for the text you want to convey. Converting to a short URL secures enough space for the message body.
Another use is combining short URLs with coupon distribution. Use short URLs as links to coupon claim pages, and assign different URLs to different coupon types (discount percentages, target products, minimum purchase amounts). Click data makes it easier to compare which coupon offers are used more.
One consideration is that LINE's chat interface automatically generates URL previews (OGP cards), which display the short URL's domain. Branded custom short URLs appear more trustworthy than random-string URLs in these previews. Additionally, LINE message delivery has limits on message counts and costs: as of August 2026, the free Communication Plan allows up to 200 messages per month, and sending beyond that requires switching to a higher plan, so how to improve delivery efficiency becomes a challenge. Using short URL click data to identify and target responsive segments helps optimize delivery costs.